HUONG THINH HERITAGE TOURISM
Huong Thinh Heritage Tourism Joint Stock Company was established in 2025 in Halong, Quang Ninh. Guided by a vision to develop high-quality travel and hospitality experiences rooted in natural beauty and local identity, we strive to create thoughtfully curated journeys defined by attentive service, genuine Vietnamese hospitality and a strong sense of responsibility.
Marking the beginning of this journey, La Perla Cruise is scheduled to commence operations in early January 2027. As a five-star overnight cruise sailing through Halong Bay, La Perla is envisioned as a tropical floating resort where Modern Indochine design, distinctive cuisine and heartfelt service come together to create an exceptional experience.
To become a trusted luxury cruise brand for domestic and international travellers exploring Halong Bay.
By continuously enhancing our services, refining the guest experience and pursuing responsible development, Huong Thinh Heritage Tourism aspires to contribute to the growing reputation of Vietnamese tourism on the global stage.
Our mission is to create memorable journeys where natural beauty, local culture, culinary artistry and the warmth of Vietnamese hospitality are expressed with authenticity and refinement.
La Perla does more than take guests through Halong Bay. We invite every traveller to discover the deeper value of its heritage through experiences that are safe, private and thoughtfully personalised.
OUR DISTINCTIVE EXPERIENCE
Cuisine is one of the defining elements of the La Perla experience. Our menus are thoughtfully crafted by a team of talented chefs, combining fresh local seafood with contemporary techniques and creative fusion influences.
Every dish is designed not only to delight the palate and the eye but also to tell a story of Halong Bay. From the first lunch as the cruise leaves the harbour to an elegant dinner surrounded by the stillness of the bay, dining aboard La Perla becomes an essential part of the journey.
SERVICE PHILOSOPHY
At La Perla, hospitality is more than a standard of service. It begins with genuine care for every guest.
Our professional and dedicated team is always present when needed, thoughtfully attending to every detail throughout the journey. We listen to individual preferences, respect personal space and strive to create a warm, comfortable atmosphere that feels like a home away from home.
CORE VALUES
Dedication
We serve with sincerity, understanding and genuine attention to every guest’s needs.
Refinement
We thoughtfully consider every detail, from our interiors and cuisine to each service interaction, to ensure a seamless and consistent experience.
Safety
We place the safety and peace of mind of our guests, employees and partners at the heart of everything we do.
Authenticity
We celebrate the natural beauty of Halong Bay, the character of the local community and the warmth of Vietnamese hospitality.
Sustainability
We are committed to using resources responsibly, reducing our environmental impact and helping preserve the bay’s heritage for future generations.
Our words
For Our Guests
We provide safe and transparent journeys delivered with attentive care and professional service standards.
For Our Partners
We build fair and lasting relationships founded on respect, trust, mutual support and shared value.
For Our Shareholders
We operate responsibly, manage resources effectively and pursue stable, long-term growth.
For Our Team
We foster a positive and equitable workplace that recognises individual contributions and provides opportunities for personal and professional development.
For Our Community and Environment
We comply with applicable laws, promote environmental awareness, support local values and contribute to preserving the natural beauty of Halong Bay.